State Administration for Market Regulation (SAMR)

Overview

Ministerial-level market supervision agency responsible for competition, product quality, certification, and national standards administration. Relevant to AI governance through standards (via SAC), certification, and oversight of algorithmic market conduct.

Leadership

• Luo WenDirector

Website

Wikipedia

Issued documents

• Provisions on the Administration of Algorithmic Recommendations in Internet Information Services2021-12-31 · Effective 2022-03-01; current
  互联网信息服务算法推荐管理规定
• Interim Measures for the Management of Anthropomorphic AI Interactive Services2026-04-10 · Promulgated; effective 2026-07-15
  人工智能拟人化互动服务管理暂行办法

Connections

• Standardization Administration of China (SAC)国家标准化管理委员会One institution, two namesHigh
  Institutional relationshipEvidenceZH
• Cyberspace Administration of China (CAC)国家互联网信息办公室Joint rulemaking (2 co-issued regulations)High
  Joint rulemaking